Campaign planning

This assignment was kind of easy to do, because I have learnt so much from this topic. I didn't have to find much information from internet. I chose our NY-company Sapphire Brushes. I think that our company was successful and if we would have wanted, we could've continue the business. I chose this, because I am familiar with it and it is one of my interests. This was easy, because I had to think a campaign plan for this company, which is my own (and two other monkeys are involved also). This task was useful, because I did it the way that I would really do in the future. So this helps me to understand better how to set goals and objectives for the campaign.
      If I had to do the campaign for this company for real, I would do it this way as I planned in the assignment. 
The message for this campaign is quite extended:

 MESSAGE:

The company is pretty new and unknown. So they need to focus the advertising to the quality and price. The message is to sell good-quality makeup brushes, which are better than others at same price range. Audience is interested to this, when you tell them the qualities and the sustainability. Also the instructions how to maintain the quality will help to sell these. The basic promise is to offer quality at a low price range.
Competitive situation is tough, because there are a lot of makeup brushes on the market. The bigger brands have really expensive brushes and their quality isn’t that good as it supposed to be. I will differ from the competitors by targeting the social media advertising and the most popular makeup video bloggers.

The most challenging part in this assignment was to figure out the message and I'm still not sure if I got it right or not. The most important part is that I tried my best. The topic was really interesting, because we had to think our campaigns and advertising when forming the company, but we never had the change to implement it.